Asda have vowed to stop the disgusting scenes of customers fighting over cut-price Black Friday goods by having the sale on a Thursday instead.
Asda, who are owned by Walmart, have been largely blamed for importing the American retail festival, and have subsequently decided not to participate in this year’s event.
Chief executive, Peter Thape has apologized for the previous year’s undignified scenes and has explained that such behaviour will never repeated on a Friday again.
‘This year we’ll scrap ‘Black Friday,’ with its negative adjective, and have ‘Tremendous Thursday’ instead,’ said Thape.
‘Never again will we choose a poor adjective to describe such a wonderful retail day. Black Friday…what were we thinking?’ added Thape.