Ayds chocolate, which initially ran with the tagline of…Guaranteed to help you lose weight, have admitted that sales have plateaued since the early 1980’s.
Marketing manager for Ayds, Peter Thape has some concerns for the brand, which seemed to be making good progress in the Health Food market through the late 70’s and into the 80’s.
Thape has blamed a slump in sales from ’82 onwards, from which the chocolates have never really recovered, on a range of slimming shakes that their competitors brought out.
‘I accept, that we may have made mistakes with the product, but finding it isn’t always straightforward,’ admitted a concerned Thape.
‘Maybe the idea of eating chocolate to lose weight was just too big a leap,’ added Thape.