DFS, who lost 25% of their share value yesterday, are to look at the possibility of selling their sofas at a lowered price; more commonly known as a sale.
Although DFS have historically steered clear of this cheap commercial tactic, senior company bosses have accepted that a sale might be appropriate in these extreme circumstances.
DFS Chief Executive, Peter Thape has taken advice from a marketing company, who have recommended the use of double page newspaper ads, and a wall to wall TV campaign.
‘This idea of discounting our goods is a stain on our good name,’ insisted Thape.
‘I can only hope that our carefully trained staff are able to adjust to selling sofas like second-hand cars,’ added Thape.