Readers of glossy magazines have requested that the occasional articles, and written features in their glossies be replaced by more adverts.
The publishers of ‘slick’ magazines have gradually reduced the number of articles on Keeping your relationship fresh, and What you can achieve with an avocado, but many readers still tire of the advert- spoiling written features.
Lawyer and Marie Claire fan, Murial Hislop is delighted that the first 22 pages of her magazine are all adverts, and gets annoyed by attempts to break up the pictures with words.
‘The adverts are the features now,’ said Hislop.
‘A beautifully dressed, confident-looking woman, pictured in a gorgeous house or resort; what words can you add to that?’ added Hislop.