Coca Cola have vowed to continue with their policy of using topless men in their Diet Coke advertising campaign.
The current advert features a group of giggling, frothing women encouraging a sweating gardener to strip naked to the waste.
But Coca Cola Chief, Murial Hislop has rebuked any criticism of sexism, claiming that the advert in reverse, using a female as an object of desire, would have been completely acceptable.
‘I’m fairly confident that an advert featuring a group of cheering men encouraging a female worker to strip naked would have been broadcast without complaint,’ claimed Hislop.
‘You’re taking it all too seriously. It’s all just a bit of harmless fun,’ added Hislop.