Sports merchandisers looking to clothe our insects

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The leading sports clothing manufacturers, Nike, Adidas and Puma have announced plans to provide a clothing and merchandise range for household insects and arachnids.

The initial collection, which will include six and eight legged sports apparel, will be aimed at households where everything else that moves is already wearing sports clothing.

Retailers have reported pre-sale excitement, but are struggling to provide the additional in-store changing facilities. Peter Thape is head of marketing, and he has some good advice for customers.

‘Can you afford to take the risk of one of your woodlice or spiders not being in branded garb? ‘Cause I’m pretty sure your neighbour won’t,’ said Thape.

‘If you want them to go out there looking different to every other insect, then be it on your head,’ added Thape.