Premier League games to start at 4am for Chinese market

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Next season’s football matches will kick off at four o’clock in the morning so that the lucrative Chinese television audience can watch the games at their traditional favoured lunchtime spot.

The Premier League is delighted to announce that they have sold the television rights to China for a staggering £100 billion, which will be divided up between the 20 top flight clubs. The League’s Chief Executive, Peter Thape has been criticized for agreeing to the deal, which has come at the cost of games kicking off in the middle of the English night time, which will surely affect those attending the matches.

‘We accept that this may reduce the crowds, so we’ve agreed to offer a 10% discount in the family stands,’ said Thape.

‘To be fair though, financially, we don’t actually need the fans anymore,’ added Thape.